TrueCar “Let's talk truth”

TrueCar is a company that believes the car-buying process should be transparent and anxiety-free. They understand car-buying can be easy and fun. Most people would shake their heads to this idea. So our own Harold Valderama created The TRUE Campaign. His goal was to evoke all the positive feelings people associate with car ownership and align them with car-buying. He wanted to give some love to this passionate start-up that no one knew about. Before Harold was able to do the TRUE Campaign, he had to be hardworking and serious. "Let's Talk Truth" was an invitation to consumers and dealers alike to begin an honest dialogue about an antiquated and painful process—car-buying.