L'OREAL (SKINCEUTICALS) "PROOF"

Who are you? What do you stand for? Who do you want to be?

Branding videos convey you-ness. They do this through production quality, mood, style, story, messaging, casting, music, sound design, color palette, camera movement, and visual design.

We worked closely with executives from L'Oreal's high-end, science-based skincare division SkinCeuticals to produce a branding video and social media campaign called "Proof." 

The mandate was to express that SkinCeuticals sciences the heck out of its formulations. 

Did we succeed?

We think so. We're super proud of these spots.

Let us know who you are and we'll produce engaging video content to match!

CREDITS

CLIENT

Creative Director: Megan Manco
Art Director: Alex Suh
Global Digital Marketing Director: Maja Bradaric

AGENCY

Executive Producer and Creative Director: Rhett Dunlap
Line Producer: Ashley Pittson
Director: Rhett Dunlap
Director of Photography: Inder Mann
Camera Operator: Matt Kessler
1st Assistant Camera: Pat Raymond
2nd Assistant Camera: Aydan Dorsett-Sobel
Gaffer: Dan Wang
Key Grip: Arseniy Grobovnikov
Product Stylist: Bea Chastka
Production Assistant #1: Brook Schafer
Production Assistant #2: Dan Normile
Talent: Anna Chitashvili
Hair & Makeup Artist: Juliette Perreux
Editor: Michael Phelps
Animated Titles: Paul Cooper
Animator: Michael Cisneros
Composers: George El Rishmawy and Silas Hite
Storyboards: Tom Wilhelm
Research: OQ and Paloma Decos