Healthline "Faces of Osteoarthritis of the Knee"

We met some lovely "real people" in these documentary-style videos. Each video in this multi-video campaign focused on a different person suffering from the disease. We also helped craft the branding for the overall "Faces of" series. The branded animated opening sequence / animated series logo was used for years with many different "Faces of" iterations. The brand message that Healthline wanted to convey was "we care." And not only did they want to express it, but they actually did care. These videos are an example of the type of brand message that plants an impression tied to emotions in viewer hearts. This works. It changes behavior. Makin' waves!