Gap "Media Training 101"

The Gap corporate communications team rocks! Total professionals (like us, we hope). Here we collaborated closely to produce a series of videos to communicate to hundreds of thousands of Gap store employees about how to handle the media during the mad rush of the holidays. Gap requires strict adherence to its brand style guide. In addition to the specific project "asks," the stories we tell for Gap spread a brand message in the look + feel. SeaGlass Productions specializes in communicating what's great about the world's top brands to external audiences around the world and to large internal pools of employees.