Gap “Inspire”

Get the signal through! When Gap wanted to share new brand messaging with its 130,000 employees worldwide, they called us. For each unique project, we assemble the right team—composed of our core people and the big network of frequent independent-contractor creative and production specialists. For "Inspire," we sent multiple teams to London, Tokyo, New York, and San Francisco to collaborate with the top Gap, Banana Republic, Old Navy, and Athleta executives and board members (including the Gap CEO, Glenn Murphy, and Doris Fisher, Gap's co-founder). By combining ad agency brand knowhow and Hollywood storytelling expertise, we have gotten darn good at communicating what’s great about the world’s top brands. We take communication mandates and weave pinpoint brand messages into engaging and inspiring videos. Viewers see, share, remember and hunger for more.