CLOROX "NEW DAY"

Best way to leverage video content?

Ask us about Clorox Total 360. 

Over the course of this 11 month project, we collaborated with Clorox to turn footage from a 3.5 day shoot into 52 unique videos!

For this exciting new product, the original ask was separate videos for three different sales verticals—agnostic, education, and athletic facilities. From there the project journey led to outputting: 

• Education and Athletic vertical cuts,
• Cold + Flu video (Winter 2017),
• Directions-For-Use versions,  
• Short Modules cut down from one original video,
• Spanish cuts,
• French and English Canadian spots, and
• Both 15 and 30 second Pre-Roll web commercials.

Even as the scope of the project expanded, SeaGlass Productions nailed delivery deadlines and carefully managed the bottom line so brand managers could stay safely within their quarterly budgets. 

After only one month online, the videos were already setting Clorox Professional Products Division viewership records.

Give voice to your company's innovators. Blanket the world with your brand messaging. Convert viewers to customers!

"Amazing videos, world-class team, and so many learnings." -Clorox Creative Services Executive on the Total 360 project