BlueFin Labs "Get an Edge"

How do you translate this...

"BlueFin Labs is a social TV analytics company that uses publicly available social media commentary from Twitter, Facebook, and blogs to measure viewer engagement with television shows and ads at scale"

...into something regular people can understand? 

We do this all the time: take complex technology, pull out the essential benefits to customers, put customers at the center of the videos, and dramatize our clients' products/services helping people overcome problems.

Our customers know what they are doing. BlueFin Labs was purchased by Twitter for $100M shortly after our video dropped.