Bank of the West “Mobile Banking 2.0”

Every interaction your customers have with your products, services, platforms, and people is an opportunity. Not only must the hard information be digestible and memorable, but you want engagement to express who you are—you style, your voice, your culture, and your values. In collaboration with comrade agency, our animation team carefully crafted this spot so users could quickly pick up the basics of the latest iteration of Bank of the West's mobile banking app and experience Bank of the West's attractive, friendly and modern branding.