Banana Republic "The Modern Project" (Spec)

The opportunity: Banana Republic gave our team the opportunity to bid on a high-profile web spot. The challenge: we only had three days to put together a bid package and (like crazyheads) we wanted to include a spec video. Not only did we make the deadline, but we produced this spot for less than $500. (No, we can't do this for our paid projects because we're still paying back the favors we asked of our vendors!) The video highlights gorgeous Banana Republic products, places the brand in hip settings, and tells a compelling story where Banana Republic clothes are essential to moving the plot forward for a customer. Check out what we accomplished!